If clean beauty is important to you, you'll definitely want to check out Innersense Organic Beauty. This full range of cleansing, conditioning, and styling products are made with organic and natural ingredients and free from toxic chemicals and synthetics. They are gluten free, cruelty free, and non GMO. They offer highly concentrated products, so a little goes a long way. I also love the spirit behind this company--the founders were inspired to create cleaner beauty when their daughter was diagnosed with a rare genetic disorder. They sought to create a simpler, healthier life for themselves and realized the industry they spent their lives in also needed a detox. I love their commitment to creating clean hair care that will make you fall in love with your hair again!